So, how do we do it? Well, we do it the same way we gave speeches in high school or college level public speaking classes. ... we know who our audience is. This is to say if your buddy is shooting a video for his website, in which you're interviewed, you should engage that audience in a more casual fashion. Most of those people are already tapped into underground media, and are therefore aware of the Occupy Movement. This opens the door for you a little bit wider and you should have some fun with it. You can mock certain aspects of those who oppose you.
Example
Occupy News Reporter: What are your thoughts on the people who don't agree with what you'e saying?
Interviewee: Well, I think it's great they found a way to spend 8 hours a day telling us all to get jobs
Whereas when you're dealing with a local broadcast news channel, you have to address the audience at home a little bit differently. This is, of course, only if you wish to use local and national mainstream media (msm) to help knock down walls or prevent them from being built as opposed to helping them be built or even reinforcing them,
Interviewee: Well, I think it's great they found a way to spend 8 hours a day telling us all to get jobs
Whereas when you're dealing with a local broadcast news channel, you have to address the audience at home a little bit differently. This is, of course, only if you wish to use local and national mainstream media (msm) to help knock down walls or prevent them from being built as opposed to helping them be built or even reinforcing them,
Example
Local News Reporter: What are your thoughts on the people who don't agree with what you're saying?
Interviewee: I think that several of them, have taken what they've seen in the news and decided that should be the final word on the Occupy Movement. I think that if many of these people were to spend an hour just talking with us, or come to one of our General Assemblies they would find we aren't completely dissimilar. And don't think this means we think we can convert everyone to our point of view, we'd like that. But, what we'd really like to do is for people to see that the things we are trying to change have common good for the whole population and not just the people who are part of the Occupy Movement.
Both examples, are great responses. However, it's just a matter of knowing your audience ... and communicating with them on a level they are able to both understand and be sympathetic to. Now, don't think this means you should sell your message or your ideals short in communicating them. You should never do that, you simply know what your central message you need to get across is and you figure out the best way to do it.
To put it in a fashion that seems less like you're catering to MSM, think of it like this. You are talking to your grandmother on the phone and the topic of the Occupy Movement comes up. How would you explain it to her? That's how you should address an audience who may not be fully aware of all aspects of what the Occupy Movement is about. You certainly wouldn't lie or withhold information from your grandmother, however you would use language that she could easily understand and explain it in a fashion that she could relate to. That should be your goal when you are answering questions about the Occupy Movement in a setting where some of the people hearing your responses might have varying shades of knowledge ... to inform them without making them feel ignorant.
Remember, whatever information you can put forth in a fashion an audience can understand, is information that audience will have fewer questions about after the fact. You can control the information you dispense to the general public, controlling where and how the general public gets information outside of you is out of your hands though. To put it in a different light, if you were looking for information on a historical event, the best information you are going to be able to find will come from people who were present or alive when the event took place. Certainly a book, written after the fact, or an internet source, like Wikipedia, are great sources to go to after that. But, you want as much information as you can get from people who were there at the time, this can include newspaper articles (though you'd want several in order to make sure the view you were getting from the newspapers was well rounded)
In conclusion, when interacting with the media you should be thinking of yourself as as liaison of information between the Occupy Movement in your area, and an audience whose knowledge of the movement you have no way of knowing. While it is certainly important for anything you say to be true to the movement, it is equally important to dispense this information using language that does not include jargon. Remember, when a news reporter comes to you information concerning the Occupy Movement you are being given a great opportunity to fully inform the public about the issue you are being asked about. So, do yourself and the Occupy Movement a huge favor ... be informed before answering, articulate in your answers, and also know that when you do not know the answer to a question, it is okay to say you do not have enough information to answer that question in an informative matter at that time.
Interviewee: I think that several of them, have taken what they've seen in the news and decided that should be the final word on the Occupy Movement. I think that if many of these people were to spend an hour just talking with us, or come to one of our General Assemblies they would find we aren't completely dissimilar. And don't think this means we think we can convert everyone to our point of view, we'd like that. But, what we'd really like to do is for people to see that the things we are trying to change have common good for the whole population and not just the people who are part of the Occupy Movement.
Both examples, are great responses. However, it's just a matter of knowing your audience ... and communicating with them on a level they are able to both understand and be sympathetic to. Now, don't think this means you should sell your message or your ideals short in communicating them. You should never do that, you simply know what your central message you need to get across is and you figure out the best way to do it.
To put it in a fashion that seems less like you're catering to MSM, think of it like this. You are talking to your grandmother on the phone and the topic of the Occupy Movement comes up. How would you explain it to her? That's how you should address an audience who may not be fully aware of all aspects of what the Occupy Movement is about. You certainly wouldn't lie or withhold information from your grandmother, however you would use language that she could easily understand and explain it in a fashion that she could relate to. That should be your goal when you are answering questions about the Occupy Movement in a setting where some of the people hearing your responses might have varying shades of knowledge ... to inform them without making them feel ignorant.
Remember, whatever information you can put forth in a fashion an audience can understand, is information that audience will have fewer questions about after the fact. You can control the information you dispense to the general public, controlling where and how the general public gets information outside of you is out of your hands though. To put it in a different light, if you were looking for information on a historical event, the best information you are going to be able to find will come from people who were present or alive when the event took place. Certainly a book, written after the fact, or an internet source, like Wikipedia, are great sources to go to after that. But, you want as much information as you can get from people who were there at the time, this can include newspaper articles (though you'd want several in order to make sure the view you were getting from the newspapers was well rounded)
In conclusion, when interacting with the media you should be thinking of yourself as as liaison of information between the Occupy Movement in your area, and an audience whose knowledge of the movement you have no way of knowing. While it is certainly important for anything you say to be true to the movement, it is equally important to dispense this information using language that does not include jargon. Remember, when a news reporter comes to you information concerning the Occupy Movement you are being given a great opportunity to fully inform the public about the issue you are being asked about. So, do yourself and the Occupy Movement a huge favor ... be informed before answering, articulate in your answers, and also know that when you do not know the answer to a question, it is okay to say you do not have enough information to answer that question in an informative matter at that time.


